When it comes to renewing or maintaining IP rights, there are few terms which generate as much attention as “Due Date”. But as horrifying as it may sound, the industry really needs to finally stop talking about them, for two very important reasons. 1 – The “Due Date” is rarely an important date What is […]
Henry Ford (founder of the Ford Motor Company) is famed to have once said that if he’d asked his customers what they wanted they would have said “faster horses”. The inference of course being that your customers can’t see beyond an evolution of what they already have. Well, if indeed he did say this, then […]
At IP Centrum we question everything. Just because something is done a certain way, doesn’t mean it should be. Often, the answers are hidden in plain sight, and the (sometimes obvious in retrospect) questions are waiting patiently to be asked. It isn’t necessary to change everything just for the sake of it, but if you […]
There is a secret. A secret unlike others; which cannot simply be shared, or passed on.